It’s quite possible this could be the best real estate marketing video in existence. Selling the lifestyle around a property is what it’s all about, and you have to have great material to work with, so I guess it’s no surprise that this one came out of Hollywood, right? What do you think of it?
One of the most common questions I get from potential home sellers is “Why Home Staging?” Understandably, many folks don’t really understand what home staging is, and as a result, they don’t understand why it’s important or what the result is. My friend, Laurel Miller Starks, recently posted an eye-opening visual answer to the question, […]
If you’ve talked with many real estate agents, you’ve already found that there’s no shortage of “Best of” and “Top Producer” claims, but statistics & awards mean nothing if they’re not results-based. Truth is, the vast majority of those titles aren’t certified in any way, so how can you really tell who gets the job […]
I just did what I recommend to all Realtors. I Moved. Moving gives us a good solid slap-in-the-face reminder of what our clients deal with. It refreshes and restocks the empathy we need for our clients. In addition to all of that, I picked up a great system for helping speed up the unpacking/organizing headache […]
Most of you probably saw our numerous posts yesterday and this morning, promoting the upcoming showing of our gorgeous Mesta Park listing on the TODAY Show. Many of us were holding our breath, not knowing whether Barbara Corcoran would love our home or pick it apart Well, if you missed it, take a look and […]
If you’re a regular watcher of the TODAY Show, you’ve no doubt seen Barbara Corcoran’s segment about what you can buy for _________ across the country. If you never have, tomorrow morning would be a good time to make an exception. You see, our great city will be represented tomorrow by our fabulous listing in […]
One of my colleagues, another local agent, brought up an interesting conversation on Facebook earlier today, and since I‘m always up for the opportunity to educate others on something I believe in, here we go. She said: “OK for all you realtors using this fancy new photography!-It is an illusion and it makes the house look […]
It’s a funny thing; usually by early August, home sales have slowed dramatically because the “Summer rush” is over and people’s thoughts are shifting from home-buying to back-to-school, the upcoming Holiday season, etc. This year, however, has been out of the ordinary. This article from Fox Business makes some good points as to why selling […]