As my family, friends and clients know all too well, I’m heavy into the new age of business. Social media is transforming the way we all connect and interact, and as a result, my real estate business is ‘just a bit’ different from my competitors’. In fact, almost 100% of my company’s income this year has resulted directly from my online business.
Interestingly enough, it’s not just real estate that’s experiencing a paradigm shift. I personally know insurance agents, college professors, doctors, website designers, state representatives, home builders, attorneys, and church leaders (and so many others) who have incorporated facebook, myspace, twitter, linkedin, and other social media platforms into their day-to-day operations.
This is no fad, and the growth is not slowing down, as Paula Burkes of the Oklahoman highlighted over the weekend. While my input on the topic was cut short in this write-up, I’m certainly not short on my belief that this is more than just a ‘quirky little toy for the kids.’
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This is not going anywhere, but I hope people can see through the hype for the practical business use. Common sense usage of this medium as part of a total marketing plan will win over all other attempts at monetizing.
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Patrick, you're right on. I appreciate your chiming in on this topic!